The role of H.R. in Company Branding! – Delivering a competitive business edge!
It is clear from everything that we see around us that the need for great talent is still a critical issue for organizations. Despite high unemployment, key talent is always in shortage. Always was and always will be.
In addition there is the ever flattening of the globe when it comes to talent transfer across continents and market sectors. The” brain drain” is still very much with us!
I am noticing a new trend though and a new opportunity for H.R!
H.R. departments need to go out and hire a new type of specialist in their departments – “employer-employee” brand managers.
These folks will help you develop and design your “organizations people brand” and as a result attract the talent you really really need!! (Before your competitor is even at the starter block!)
For those H.R. Functions who want to be known for transformational thinking I give you the challenge, it is before you and it is now!
Hire your “Brand Manager” now!
Those who are fast off the mark! And hire these specialists will create a “competitive edge gap” for their business at least in the short term, others always attempt to catch up.
So if you want to attract the right talent and you want to find something that makes a business impact and bring some attention to what you do in your organization then here is an opportunity.
Do not wait; there are those organizations out there that have already figured this out.
Go on H.R. you know it makes sense!